Insiders reveal emerging trend for artist comebacks: street performances

A new trend in the way artists begin their new album promotions is emerging and making its way above the horizon. 

Many Korean idol groups have taken to debuting their new tracks and promoting themselves in the old-fashion way with street performances before beginning their on-air activities, allowing their audience to see a more raw side of themselves.

Many artists have already held street performances in the last month, albeit for different reasons.

Rookie male idol group JJCC is hitting the streets every Saturday until the end of March in celebration of their 1st debut anniversary, after revealing the reason behind this choice is that they would like to be “closer and be able to communicate with fans.”

안녕하세요~^^ 며칠동안은 날씨가 풀리는듯 싶었는데 또 다시 꽃샘추위가 다가왔네요~ 저번주 토요일 데뷔1주년을 기념하며 홍대에서 게릴라콘서트를 진행하는 첫날3월7일~^^ 많은 분들이 오셔서 응원도 해주시고 함성도 질러주시고호응도 많이 해주셔서 감사합니다~^^ 그날의 현장으로 go~go~

Posted by JJCC on Tuesday, March 10, 2015

FIESTAR performed a series of public events including street performances prior to their mini-album‘s drop date, debuting the title song “You’re Pitiful” to the public in advance of official broadcasts.

Following the release of her first solo mini-album, Girl’s Day Minah will be returning to the streets of Myeongdong to showcase her solo track “I Am A Woman Too,” reviving her old memories of the times she used to perform alone on the streets before her debut.

Cube Entertainment‘s new girl group CLC has chosen to hold their showcase outdoor at a playground in Hongdae, continuing with their street performance concept from their trainee days, where each of the members performed occassionally for seven months near Hongik University. Meanwhile Eric Nam performed his new track “I’m Okay,” among other tracks on the streets of Hongdae and Daehakro, just recently.

These street performances are certainly a fresh approach to promotions, giving the public an alternate view of the artists. What do you think of this trend?

#CLC #홍대놀이터 #버스킹 현장입니다! CLC #버스킹공연 이 5시부터 시작되오니, 많은 분들 따뜻한 봄 빛 쐬시며 놀러 와 주세요~!

Posted by CLC 씨엘씨 on Saturday, March 14, 2015

Source: Yonhap News