IVE Is Coming Back With “BANG BANG” — What To Look Forward To

Group IVE opens the door to their second full-length album with “BANG BANG.”

According to their agency Starship Entertainment, IVE will pre-release the new track “BANG BANG” from their second full album REVIVE+, at 6pm KST on the 9th through various online music sites.

“BANG BANG” is the pre-release song for the new album REVIVE+, which is set to drop on the 23rd. Ahead of their comeback, IVE raised the excitement by unveiling a coming soon film with a cinematic mood and various concept photos. As the first step announcing their second full album, the spotlight is firmly on “BANG BANG,” just a day before its release. Here are the key points to watch for.

“BANG BANG” is a track centered on EDM and electronic sounds, featuring a striking intro that incorporates western swing. The straightforward beat and energetic sound structure musically express IVE’s signature confident attitude.

Notably, the new song carries a message of empowerment—assertively carving out one’s path and making independent choices without succumbing to others’ gazes or rumors. IVE captured global K-pop fans’ attention with a performance challenge video that emphasized the song’s speed and beat, and through the full track, they will herald a dazzling start to their second album.

Through “BANG BANG,” IVE signals the direction and opens the new narrative of their second full album. In particular, member Jang Wonyoung participated in writing the lyrics, strengthening the album’s identity. Jang Wonyoung has consistently proven her musical talent by earning lyric credits on IVE’s title tracks like “ATTITUDE” and “XOXZ,” as well as other songs like “OTT” and “Blue Heart.”

Additionally, lyricist Seo Ji Eum, who has crafted IVE’s storyline through songs such as “ELEVEN,” “LOVE DIVE,” “After LIKE,” and “ATTITUDE,” joined forces again. Also contributing were lyricist Hwang Yu Bin (XYXX), known for working on “XOXZ” and “FLU,” and EXY of WJSN, who collaborated on tracks like “HEYA” and “You Wanna Cry,” further enhancing the track’s message and energy.

The diverse content, from concept photos to the music video teaser, showcasing IVE’s reinterpretation and various moods, is also generating buzz. In the teaser photo for “BANG BANG” released on the 7th, IVE exuded a strong aura in black styles emphasizing each member’s individuality, creating a chic mood as they appeared to shine light on something under intense red lighting with flashing effects.

Furthermore, the previously released teaser video caught viewers’ attention with its striking visuals using strong contrasts, colors, and visual effects (VFX), stepping away from the traditional Western desert imagery. Instead of a sheriff from a classic Western, a modern-day police officer appears; instead of a gun, a vivid flash shoots up. This unexpected Western mood reinterpretation amplifies the surreal atmosphere. Director Bang Jae Yeob helms the music video, delivering a stylish visual production.

Source: Single List
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