IVE Wonyoung’s New Photoshoot Triggers Heavily Divided Reactions

IVE Wonyoung‘s recent CF photoshoot has been hit with divided reactions.

Wonyoung is a global ambassador for Tommy Hilfiger.
bestie #WONYOUNG in Tommy Jeans#ELLEHongKong #아이브장원영 #IVE_JANGWONYOUNG #JANGWONYOUNG pic.twitter.com/PEfY0jNN4p
— Tommy Hilfiger (@TommyHilfiger) May 9, 2025
Recently, photos were released with Wonyoung and other models to promote Tommy Hilfiger’s TOMMY GIRL campaign for Tommy Jeans. Everyone looked stunning as they modeled the brand’s iconic clothing in a cool way.
The photos seemed to spark mixed reactions, with netizens believing that Wonyoung looked awkward and out of place compared to the other models and the concept.

- The foreign models have really natural and cool poses and expressions, but Wonyoung still feels more like an idol than a model — it might be why she looks a bit awkward. But she is insanely pretty.
- If you want it to look natural, then everyone should be styled naturally or at least have matching hair and makeup. I’ve never seen a commercial where the cast looks so disconnected. This isn’t about targeting Wonyoung — it’s just that the ad itself was really poorly done. Why are people freaking out? There’s no such concept as “intentionally looking out of place.”

- Why does it look like Wonyoung was photoshopped in, lololol.
- This is the first time I’ve seen Wonyoung come off as awkward.
Yet, some responded to the criticism, saying that the idol looked pretty and looked great with the other models.

- She really stands out on her own, lol.
- It’s only because it’s Jang Wonyoung that this worked — not just anyone can pull that off next to foreign models.
- She’s pretty.
Wonyoung has recently been appointed as the ambassador for the brand.