For most of us, a bottle of Korean barbeque sauce is a staple ingredient, the key to enhancing our favorite grilled meats. But for Jonathan Cheban, better known as Foodgod, this seemingly innocuous condiment led to a lawsuit that has shocked fans and foodies alike.
Kim Kardashian’s BFF, Cheban, has launched a multi-million dollar lawsuit against San-J’s, a Korean Barbecue sauce manufacturer, after alleging a bottle of their product exploded in his hand. The incident, which took place in October 2020, has been described by Cheban as a traumatic event leading to significant physical injury.
Pictures submitted in the court documents paint a harrowing tale. A burst bottle, a seal allegedly untouched, and a wounded hand bearing stitches. These visuals evoke both sympathy and skepticism as followers grapple with the reality of the situation.
Cheban’s suit claims nerve damage and ongoing pain, a narrative that gains further traction given his profession. As an influencer and celebrity, Cheban’s hands play a pivotal role, whether that’s showcasing products, food, or simply communicating with his fan base. Hence, any harm to them could arguably impact his income and professional prospects, according to the influencer.
While $20 million might seem excessive to some, it’s worth noting that Cheban, as per a New York Post profile from 2021, had over 40 endorsements, many of which paid him substantial sums. The business model is clear — become the face of a product and earn either a monthly fee or a slice of the company. With such figures in play, perhaps the claim amount starts to make more sense.
Yet, the context isn’t solely financial. Cheban, who met Kim Kardashian at Brittny Gastineau‘s birthday bash over ten years ago, has been an integral part of the Kardashian universe. From making appearances in Keeping Up with the Kardashians to its spinoff, Kourtney and Kim Take Miami, Cheban’s brand and persona are deeply interwoven with the entertainment industry.
However, not everyone is convinced about the legitimacy of his claims. Social media, as always, is divided. Some of Cheban’s followers see this lawsuit as nothing more than a quick cash grab. One comment on Twitter read, “Is the rent due? A gofundme is faster than a lawsuit on a small company.”
imagine cutting your hand and being mad u can’t use Instagram https://t.co/vkC1HTD7Oz
— Josh 🇮🇪 (@joshw036) August 27, 2023
Another highlighted the wider world issues and criticized the influencer, hinting that such a lawsuit feels superficial in the larger scheme of global problems.
Men used to hunt and gather wood for fires https://t.co/l3IhNpbDhu
— Aidan (@aidanthereup) August 28, 2023
Regardless of where you stand on the issue, it’s clear that this lawsuit has generated significant buzz. The outcome remains to be seen, but one thing is certain — the next time you grab that bottle of Korean BBQ sauce from the fridge, you might give it an extra cautious look.