KISS OF LIFE’s Latest Announcement Triggers Heated Debate Regarding “Racist” Controversy
KISS OF LIFE‘s latest announcement triggers heavily divided reactions amid the “racist” controversy.

Earlier in the year, KISS OF LIFE came under fire for cultural appropriation in a birthday livestream.
KISS OF LIFE Under Fire For Cultural Appropriation In Birthday Livestream
Although they made written apologies, Julie recently directly apologized, sparking mixed reactions.
KISS OF LIFE’s Julie Directly Apologizes For “Racist” Birthday Livestream, Earning Mixed Reactions
As the members continued to be criticized, their company, S2 Entertainment, released a statement and, while apologizing again for the stream, explained that the members had received death threats and other forms of harassment. The statement explained that they would be taking legal action against the commentators.
소속 아티스트 관련 악성 게시물 대응 및 보호 안내 pic.twitter.com/b4iVa2u9cF
— S2 Entertainment (@S2ent_official) June 5, 2025
Some netizens hit back at the company for their statement, with many saying that Julie’s recent apology now seemed less authentic.
See cus now it feels like julie apologized again so the company can start suing… https://t.co/G7k0P3WbXI pic.twitter.com/JWz6YBgqV2
— putashoe (@bpnmixx) June 5, 2025
So that’s why they apologized… https://t.co/Y3ltx0Ii9t
— STAYC Only (@stayc_only) June 5, 2025
the audacity of this group to throw a ngga party and sue anyone who hates them like be serious https://t.co/1b8gogfFub
— 🥟 (@zxcvyyy_) June 5, 2025
Can’t sue for defamation if the things said are true https://t.co/upinYls8zK
— MaybeDuvanator (@KindaDuvanator) June 5, 2025
this bitches are so shameless https://t.co/UpAcrQ7oeC
— 🤓 (@actionangeI) June 5, 2025
Yet, netizens defended and praised the company for their actions, explaining that while what KISS OF LIFE did was wrong, it didn’t warrant some of the horrible comments and edits made, including deepfakes and death threats. Many thought that the ongoing consensus removed the importance of holding the idols accountable and turned it into a hate train.
im not defending them but deepfakes and dts are completely inexcusable yall need to stop dragging them for taking action against it https://t.co/7HNqu14Ta6
— dyn (@blurredfilter) June 5, 2025
You are much better at English than me, but you can’t read the text in this picture and still tweet funny messages showing your stupidity.
You guys don’t care about CA awareness at all. You bully them, sexist, create fake news but claim to be aware of social issues? Bullshit https://t.co/f8kcHQ3QAJ
— 🦋Tifa Said (SOS) 224 💋 (@Mew_TFreedom) June 5, 2025
There’s a big difference between criticizes sb who disappointed you and death threats or sexual harassment.
Sm should do the same https://t.co/ZppTC1taV7
— 17’s Jess 🏳️🌈 (@deobeka_) June 5, 2025
You can criticize Kiss of Life for what they did on that live stream, and you don’t have to accept their apology, BUT if you sent death threats, and you did deepfakes to spread misinformation etc, you deserve jail time! https://t.co/NEVpsbK2H7
— David33 (@SDavid3388) June 5, 2025