Korean Netizens Shocked By BTS Jungkook’s Calvin Klein Fall ’23 Campaign

Korean pop sensation Jungkook has once again teamed up with the iconic fashion brand Calvin Klein — and the results are nothing short of stunning. In the latest Fall 2023 campaign, Jungkook showed a side of himself that left fans and netizens in shock.

ARMYs know Jungkook as BTS’s golden maknae — a young star with impeccable singing, dancing, and rapping skills. Yet, every time he embarks on a solo project, he manages to leave fans astounded.

This Calvin Klein campaign is no exception. Fans were not prepared for the magnetic aura and the depth of his charisma unveiled in the campaign.

Jungkook appears in Calvin Klein’s newest venture, which centers around themes of confidence, playfulness, and unapologetic sexiness.

The brief 30-second video clip, captured by renowned fashion photographers Inez & Vinoodh, is set against the pulsating backdrop of Gary Numan‘s 1980 Hot 100 top 10 hit “Cars.”

find pleasure in the music. feel every second.

Jung Kook in the new campaign by @inezandvinoodh. pic.twitter.com/1wIO5iUFhe

— calvinklein (@CalvinKlein) August 14, 2023

Set in a desolate parking-garage ramp, the video showcases the 25-year-old artist sporting a dark denim ensemble complete with a jacket and jeans, complemented by an eye-catching sleek black tie that accentuates his bare chest.

quick change accelerated.
Jung Kook in the new collection. pic.twitter.com/UzKYT0JDfZ

— calvinklein (@CalvinKlein) August 14, 2023

The campaign is intermittently interspersed with clips of Jungkook smiling into the camera, his signature lip ring evident.

This collaboration is not the pair’s first rodeo. Earlier in March, Jungkook’s role as global brand ambassador for Calvin Klein became evident when he rocked a steamy denim look, setting social media platforms ablaze.

The campaign video and pictures did not take long to circulate, particularly on the popular Korean community site, TheQoo. Within a short span, the post garnered over 40,000 views and hundreds of comments — a testament to Jungkook’s immense popularity and the campaign’s instant hit status.

Netizens were quick to express their admiration and shock at how well the BTS star could pull off a “genderless look.” Pictures where Jungkook was sporting sexy crop tops and medium-length messy hair, received endless praise — leaving fans and non-fans in awe.

• “Wow, this is crazy! It’s so good, Jungkook!”
• “Wow, he can totally pull off the genderless look!”
• “Wow, this concept is perfect for him.”
• “Wow, guys really have to have a sharp face shape to pull off the genderless look.”
• “Wow, how did he hide this charisma? He’s like a professional model. The long version video is so cool too!”
• “The video is crazy!”
• “The male crop top era is coming!”
• “Wow, this is a genderless concept. He pulls it off so well.”

Such reactions signify a transformative period in fashion where gender norms are continuously being challenged. Jungkook, through this campaign, not only reasserts his position as a global fashion icon but also propels the conversation about fluidity in fashion further.

His ability to effortlessly encapsulate the “genderless” look speaks to his versatility as an artist and his evolution as a fashion icon.