Winning a Grammy is considered a huge accomplishment for any musician. Due to K-Pop’s recent growth in popularity over the last few years, it should be no surprise that many artists submitted their work for consideration.
While submissions are currently ongoing, more than a dozen K-Pop artists submissions have been made, including every member of BTS as an individual, TWICE, Stray Kids, SEVENTEEN and NCT DREAM.
The increase in submissions would usually be considered a positive thing, but many netizens have mixed feelings about one of the groups included.
K-Pop girl group FIFTY FIFTY are included in the K-Pop submissions under several categories, with most being linked to their chart-topping hit “Cupid (Twin Version).”
“Cupid” became a viral hit over the last year as the song was used in millions of videos across the web, even earning air time on US radio stations, Billboard chart rankings, and being featured of the Barbie movie soundtrack.
Because of this it makes perfect sense that the group would have their work submitted for consideration.
However, the ongoing conflict between FIFTY FIFTY and their label ATTRAKT has many feeling unsure. In late June the legal trouble between the group, the song’s producers, and ATTRAKT surfaced, culminating in a lawsuit.
International fans have showed staunch support for the group even as they lost the lawsuit and began the appeals process. The company recieved more criticism for releasing a complation album and for its “cheap” and “lazy” appearance.
a thread on how the new fifty fifty album is so bad it’s actually pathetic.
disclaimer: I’m not hating on the girls, who had NOTHING to do with this album. my critique is directed toward attr*kt and w*rner, who continue to exploit the girls in the middle of a lawsuit. pic.twitter.com/vjQkkCn0rH
— cam is arem’s style 🎸💎 (@trashb0rb) September 23, 2023
On one hand, many fans are excited for the possibility of the group being officially nominated and winning a Grammy. They would be the first K-Pop girl group to be nominated for any music category.
YES YES YES YES https://t.co/gX1shtyUBO
— Christi RV3 INCOMING 🎀✨ 𓁹‿𓁹 (@velvetydreams) October 12, 2023
Oh this is the only kpop group submission that I'm 💯 okay with and honestly rooting for them to be nominated for real. They're deserving of it https://t.co/EuCC8c1qJk
— Bud~not~Buddy || WHALE*° 🐋 180723 (@Okechuk51145194) October 12, 2023
On the other hand, many are upset that the group could earn another huge achiement they might not necessarily be able to enjoy due to the ongoing legal issues. Many claim that ATTRAKT and Warner Brothers Music are continuing to exploit the group.
idk how to feel about this i feel like it would be more of a win for ATTRAKT than fifi…. https://t.co/GZFGE4fmZ3
— jj (@iron1ad) October 12, 2023
the way i wouldve been so happy about this like 8 months ago.. https://t.co/zI4MBJaddX
— saenasundrop | BOYCOTT ATTRAKT (@saenasundrop) October 12, 2023
if they get accepted, they wont even be able to go and experience being nominated/winning a grammy which makes me so sick idk https://t.co/cI4UuDej16
— got7 run pop (@itgirIing) October 12, 2023
Attrakt evil CEO submitting Fifty Fifty for the grammy’s (while he’s giving them hell right now) purely for himself and himself only so he can play the “thanks to me the group has achieved XYZ” and will weaponise that success against them he is evilllllllll
— ࿏ kyle ࿏ (@kyleshabet) October 11, 2023
What do you think?