Artist Lauv Is Slammed For His “Lazy” Method Of “Capitalizing” On The Korean Music Market

“This [tweet] left a sour note…”

The use of AI has become a scarily big part of K-Pop. Whether it is a completely AI group or netizens using it to imagine their favorite idols singing certain songs, it has become a trend online.

All AI group MAVE: | Metaverse Entertainment

Recently, artist Lauv made use of AI when he released a video saying he worked with Kevin Woo to create a Korean version of his song “Love U Like That.”


Yet, while many praised Lauv, the artist has come under fire from international fans, especially after posting a tweet talking about how he had worked with Kevin Woo and then sharing the process of how the song happened. He explained that Kevin translated the song into Korean, sang it, and then AI was used to turn it into Lauv’s voice.

While the tweet seemed excited about the project, reactions from fans couldn’t be more different.

Many also shared the double standards for K-Pop and Asian artists. While many spend years trying to learn English and the pronunciation so they aren’t criticized, Lauv did it without even learning any and many described it as a “Quick cash grab.”

Others pointed out that in reality, while AI is good, this took it too far. They thought that he took credit for a project that was basically done by Kevin Woo, with the translations and singing the words, all for it to be changed to his voice by technology.

In particular, people pointed out that it wasn’t that hard to learn a language to release a song in it.

They used the example of loved artist Peder Elias. Not only is the artist besties with idols and has worked with them, but he went out of his way to learn to sing in Korean for fans. While he might not be fluent in the language, he took time to learn how to sing for fans to showcase his love for Korean culture.

Some even shared that girl group Little Mix also released a song in Korean, genuinely learning it and recording it in the language for their fans.

Even within K-Pop itself, idols learn to sing in different languages to connect with global fans, none of which use AI.

While AI is good for many things, fans think Lauv is capitalizing on the Korean market without respecting it. Idols spend years learning languages to greet fans, and they think Lauv’s attempts fall flat as there is no effort.

You can read more about the project below.

Lauv Sings In Korean With Flawless Pronunciation — Turns Out It Was Actually A K-Pop Singer

Source: @lauvsongs
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