LE SSERAFIM Accused Of Media Play Again As Article Claiming They Have Improved Vocally Goes Viral
An article from tvREPORT claiming that LE SSERAFIM has received widespread praise for their alleged improvement in live vocals has stirred controversy among Korean netizens.
The article — which highlighted their performance at the 2024 SBS Gayo Daejeon Summer last weekend — was shared on the popular online community TheQoo. Within just over an hour, the post had garnered more than 600 comments and 26,800 views and sparked heated reactions.
THESE LIVE VOCALS😭 LE SSERAFIM YOU'RE CRAZY pic.twitter.com/dO3khfPov4
— lex (@39ssaint) July 21, 2024
The controversy stems from LE SSERAFIM’s performance at Coachella in April, where they faced criticism for unstable pitch and vocal issues.
Korean Netizens React To LE SSERAFIM’s Live Vocals At “Coachella 2024”
The original article praised LE SSERAFIM for their improved live performance, noting enthusiastic reactions from netizens. According to the article, netizens commended the group’s live stage, comparing it favorably to their previous performance at Coachella.
Particularly, the reaction from netizens to Le Sserafim’s live performance has been enthusiastic.
Netizens praised Le Sserafim’s latest live stage with comments such as, “Better than Coachella,” “Their live performance is good? Le Sserafim, fighting,” “They’re doing well? It’s nice to see them working hard,”
— tvREPORT
However, many Korean netizens were quick to criticize the article. Comments in the post even accused HYBE of engaging in media manipulation to improve the group’s public image.
Skeptics argued that there was no overwhelming praise for LE SSERAFIM’s performance online, with some expressing frustration over what they perceived as an attempt to shift public opinion.
Despite the backlash, there were also some netizens who acknowledged the group’s progress in live vocals. Yet, the overall sentiment leaned heavily towards skepticism and disapproval of what was seen as a media play.
- “Do an encore live and write an article…”
- “?? Here we go with the media play again.”
- “No, seriously, what kind of media play is this article supposed to be? It looked a lot better yesterday.”
- “Legendary media play.”
- “This company.”
- “This is just too much…”
- “It’s like the company is an anti-fan, seriously.”
- “I saw in the company chat that their skills have improved, and now there’s an article about it already? It’s amazing.”
- “Why is HYBE doing this…”
- “Just stay quiet. This is ridiculous.”
- “Putting everything else aside, why do they have to mention the Coachella incident in such detail and kill the kids twice over?”
What are your thoughts?
