Fans Love “The Chaewon Effect” In LE SSERAFIM’s “UNFORGIVEN” Music Video

Fans loved Chaewon‘s styling in IZ*ONE…

And in LE SSERAFIM.

Her styling in LE SSERAFIM has perfectly suited the group’s powerful concept, and fans have jokingly been able to recognize her as “the one with the bob.”

i never really paid attention to chaewon during her izone era, but now damn she’s my bias in lesserafim. She devoured the bob looks so bad LOOK AT HER https://t.co/EIr43zY9m2 pic.twitter.com/S5UmNOkPgx

— Key ☆| HAPPY HANAN DAY 🍵 (@seesawheein) April 30, 2023

But now fans are joking that that label can now be applied to the whole group after one iconic scene in the new “UNFORGIVEN” music video.

Fans loved the entire music video, which features cinematic moments for each member, highlighting their charms and visuals.

But one moment that especially stood out to fans was when the members were all dancing together, wearing brightly colored wigs, styled in short bobs.

Fans joked that this meant all the members of LE SSERAFIM could now be “the bob girl.”

“whos the bob girl in le sserafim” damn… now…… thats a question pic.twitter.com/WHpli4J6uI

— 🏹 (@chaewiz) May 1, 2023

LE SSERAFIM IS A BOB GROUP pic.twitter.com/VRSKJfUKtI

— joe #UNFORGIVEN (@elsserafim) May 1, 2023

"whos the bob girl in le sserafim"pic.twitter.com/Xg6HdnBuc0

— DARKBLOOD🩸 (@rikimoroll) May 1, 2023

And some fans are even hoping to see the members perform one of their upcoming “UNFORGIVEN” stages in the wigs.

I need Le sserafim wear those colorful cheap bob wigs at a music show performance, if this happens imma yeet

— Cloud (@ssera_pinks) May 1, 2023

But if one thing is for certain, it’s that Chaewon’s “effect” on the group is iconic.

THE CHAEWON EFFECT pic.twitter.com/6klEZwiiFg

— hourly chaewon ✧ (@hourchaewon) May 1, 2023

the way chaewon changed le sserafim pic.twitter.com/gWD4f6mmwH

— le sserafim pics (@lesserafimpics_) May 1, 2023

You can watch the music video for “UNFORGIVEN” here.