“Love Alarm Clap! Clap! Clap!” Faces Backlash For Allegedly Queerbaiting Audiences


Korean dating show Love Alarm CLAP! CLAP! CLAP! is under fire for allegedly queerbaiting audiences into believing the show matched its first lesbian couple. Queerbaiting is a harmful marketing ploy used in the entertainment industry in which creators hint at LGBTQ+ romance only to not deliver.

Poster for Love Alarm Clap! Clap! Clap! | Wavve

On February 3, a post titled “The Scene Where Jasmine Confesses To White Rose Was Falsesly Edited” had netizens enraged. The post shared a clip of dating show  contestants Jasmine (moniker) and White Rose (moniker) together. In the clip, Jasmine is seen telling White Rose that she had feelings for Flower Deer (moniker), who is a male contestant.

Wavve, you motherf@ckers, was it fun manipulating audiences while hiding this clip?

— @yeonpubom/Twitter

The author of the post then states that the dating show had previously teased the episode by editing the clip to make it seem like the contestants had tearfully confirmed their feelings for one another before blindsiding audiences with the full clip during the episode.

Because I liked you… and I still like you.

— Jasmine

The netizen further criticizes the dating show and the streaming platform for queerbaiting audiences. The netizen uploaded several examples of the show advertising itself by using the two dating contestants and putting them front and center.

Example of the show advertising itself using the two contestants | theqoo

Examples of the show using the two contestants as thumbnail features to advertise itself | Youtube

Netizens were rightfully angry at the show when it was revealed that all of the teasers implicating the two dating contestants were all for naught.

Yeah, we are the dumb ones for expecting anything. Since last week all of White Rose and Jasmine’s scenes were in slow motion, and that caption saying 1 is the biggest number, LOL. They edited the scenes and played the audiences like fools. I saw that even Jasmine was getting cursed out on Instagram. Members of the production team are sons of b@tches.

— @P_ATD/Twitter

Netizens expressed anger and disappointment at the show, with many accusing the show of queerbaiting.

| theqoo

  • “I mean, if they queerbaited on dramas or movies, I can understand, but isn’t it crazy to queerbait by editing real-life people?”
  • “WTF… Members of the production team are f@cking thugs.”
  • “LOL, I deleted Wavve. F@cking sucks.”
  • “This is peak queerbaiting.”
  • “So this is what queerbaiting is. Sigh.”
  • “Wow, that’s so shocking…”
  • “F@cking hate Wavve, LOL.”
  • “This is severe. They are manipulating audiences by editing.”

The production team for Love Alarm CLAP! CLAP! CLAP! has not responded to the controversy.

Source: theqoo