How much do celebrities earn per year off endorsements?

With so many pictures celebrities plastered on the walls in Korea, many have wondered just how much they get paid for their endorsements. Although top singers and actors do earn a lot of money through their projects, it’s been said that many celebrities earn much more through endorsements for products and brands than they do through broadcasts and other activities in the entertainment industry.

In fact, top stars have been reported to earn around one billion won (~$836,270.00) a year from such endorsements. Indeed, the top celebrities in Korea earn hundreds of millions of won a year from their endorsements. Check out the numbers below:


1 billion won+
Jun Ji Hyun, Kim Soo Hyun, Lee Young Ae

700 – 800 million won
BIGBANG,  miss A‘s Suzy, Lee Min Ho, Hyun Bin, Won Bin

500-600 million won
Kim Hee Ae, Song Hye Kyo, Son Ye Jin, Shin Min Ah

400-500 million won
Yoo Jae Suk, Lee Jung Jae, Ha Jung Woo, Lee Seo Jin, Ryu Seung RyongYoo Ah InCha Seung Won




Koreaboo has collected reactions from Netizens who commented on the original article from our Korean source. The below comments are the most popular comments at the time of this article being published.

[+ 2311, – 149] It’s surprising that actors get paid more than Yoo Jae Suk since he’s probably more popular. Especially Suzy I didn’t know she made that much…

[+ 1536, – 40] I would be lucky if I could ever touch such sums of money ㅋㅋㅋㅋㅋㅋ this is crazy

[+ 1457, – 115] Let’s not call people who claim to be actors and only do advertisements, actors.

[+ 1351, – 211] I honestly think there’s a huge bubble here.

Source: Ilgan Sports