NCT Dream Fans’ Latest Actions Get Criticized For “Embarrassing The Artist”
NCT Dream has not been promoting for quite a while. The group has gone into hiatus as members Mark and Haechan promote with NCT 127 on a world tour. Their last comeback album Dream()scape was launched in March 2024, with the group’s world tour, The Dream Show 3: Dream()Scape spanning May to December 2024.
As such, fans are desperately hoping for the group to have some promotions. To carry across their wishes, they have rented an advertisement at the subway station right near the company. The station links directly to the company building, hence the position is prime for making their voices heard.
To the workers of SM Entertainment! Please give your famously ‘on hiatus’ artist NCT Dream some work!
— Fanbase
The sign can clearly be seen by every member of the public as well.
Fans chose to hang it at Seoul Forest station, which is a bustling one due to its proximity to hot spots in Seoul. The fanbase responsible for it claimed that they hoped the workers would think of NCT Dream on their way to work.
[오프라인 총공 1차 설치완료]
안녕하세요,
SM엔터테인먼트 임직원들이 출/퇴근길에
한 번이라도 더 드림을 생각해 주시길 바라는 마음에 분당선 서울숲역 개찰구/SM엔터쪽 출입구에 지하철 광고 집행하였습니다.해당광고는 금일부터 3/31까지 진행됩니다 pic.twitter.com/fwx33Zw3Ok
— 엔시티드림 활동 보장 총공계 (@ozakgyo_dream) March 3, 2025
Done installing the first round of offline publicizing.
Hello, we will be holding the advertisement event at the exit leading to SM Entertainment’s entrance at the Bundang Line Seoul Forest Station in hopes that the SM Entertainment workers will think about NCT Dream at least once on their way to and from work. The advertisement will go from today to March 31.
— ozakgyo_dream
While netizens understood fans’ frustrations, they couldn’t help but feel pity for the workers. After all, many are helpless in the situation and are only instructed on what to do at the company. Higher-ups are unlikely to see the advertisement.
- Let’s think about what the regular folk who see this will think.
- The artists are sure gonna be embarrassed too.
- How embarrassing.
- Aigoo.
- If I were the workers, I’d be sick of this LOL. From the point of view of someone who is just receiving a salary, if consumers act like that, it would be tiring to work in the industry too.
In addition, many felt that this would only serve to embarrass the fans and artists in the public’s eyes. Although the fanbase had good intentions, this might not have been the best way to showcase their aspirations for the group.
