NCT member Doyoung was confirmed to take part in the musical Marie Antoinette in May 2021, much to fans’ excitement. He will play the role of Hans Axel de Fersen, a Swedish aristocrat who falls in love with Marie Antoinette. Previously, NU’EST‘s Hwang Minhyun and VIXX‘s Leo played this role.
Though fans are eagerly looking forward to Doyoung’s debut as a musical actor, the lack of promotions from SM Entertainment regarding the musical has fans upset.
it's doyoung's musical debut but no promotions from SM…he doesn't deserve this!
— angel (@dearkimdy_) July 11, 2021
NCTzens state that other than various updates to their Instagram stories, as well as one post from NCT’s official Instagram account, the company has not provided ticketing information nor promoted the event in the months following the announcement.
According to fans online, SM Entertainment has ignored those showing interest in sending fan support for Marie Antoinette. Fans expressed frustration, stating that “if SM has a policy of not accepting fan support then shouldn’t they take over that role & be the ones sending support?”
The thing is… if SM has a policy of not accepting fan support then shouldn’t they take over that role & be the ones sending support? And like at the very least upload updates of his musical on all SNS platforms rather than just doing the bare minimum of posting IG stories lol
— 링 (@nctdaoying) July 11, 2021
Many pointed out the fact that SM Entertainment has promoted the musical performances of other idols in the past, and are upset over the apparent silence over Doyoung, who is the first NCT member to debut in a musical.
this is very big for doyoung because he's the first member to debut as a musical actor and is having his first musical show in five days but we haven't got any single promotion from sm since the musical was announced pic.twitter.com/u4GVsDaGRA
— do4sen (@dojeunie) July 11, 2021
The cast of Marie Anoinette was scheduled to hold a press conference in anticipation for the opening day. However, the event had to be cancelled due to South Korea’s new social distancing measures.
Marie Antoinette press call scheduled for 7/20 next week is cancelled due to the new social distancing measures in South Korea. Doyoung was supposed to be attending along with his castmates.
— ⚜️ D-4 (@kdyactor) July 12, 2021
Despite the lack of official updates, Doyoung is slated for success. The tickets for Doyoung’s performances in Marie Antoinette sold out within 30 seconds.
doyoung sold out episodes again under 30secs btw the credit is his, emk's and the casts performing for the same show he is taking part since SME and nct's official sns did not say and post a single word about it and did not link the ticketing sites pic.twitter.com/30K1ax164r
— @.@ (@doiehare) June 24, 2021
Furthermore, official “Doyoung version” merchandise from EMK Musical Company sold out even after restocking his items.
remember when doyoung's ticket for his musical got sold out within 30secs or less? yes, that happened. how bout doyoung's merch from emk got sold out and emk released another stock and got sold out again and again? yes, that also happened. all of that happened w/o sm's promotion
— daily dons✰ (@doyoungssiiii) July 11, 2021
Marie Antoinette will open its doors on July 13, 2021, and Doyoung is set to make his debut as a musical actor on July 17. Fans are wishing Doyoung and the rest of the Marie Antoinette team the best of luck.