SM Entertainment is coming under fire for the way it is handling NCT 127‘s 2022 world tour, NEOCTIY: THE LINK, as it is allegedly failing to provide adequate information not only to fans, but to organizing staff themselves.
NCT 127 wrapped up their tour in Japan on May 28. The final concert was held over two days, with a reported total of 100k thousand people attending—making it a total success for NCT 127.
Yet, NCTzens in Southeast Asia are now raising complaints against the management of the rest of the world tour as SM Entertainment has failed to provide a reliable schedule so far, despite having announced the tour in late 2021.
While tour dates are often given over an extended period of time, Southeast Asian fans feel that they have been a lot less prioritized in terms of organization; they allege that, where tour dates for Japan, Europe, and the USA tend to be announced at least a few weeks before tickets go on sale, dates for Southeast Asian countries are not always given so promptly.
majority of kpop concerts announcing usa jp europe tours: at least a month advance before actual concert and weeks before ticketing
when it comes to SEA: surprise bitch
— ㅍㅇ ❀ (@haemjjitokki) June 13, 2022
This allegation comes on the heels of NCT 127’s latest tour announcement, which is a concert due to be held in Singapore on July 2. While the concert itself is less than a month away, the announcement was made only the day before tickets were due to go on sale, giving fans little opportunity to not only obtain tickets but to plan trips to the event, as many come from other countries.
Tickets will go on sale TOMORROW (14 Jun, Tue) at 4pm onwards via https://t.co/x4CCx20LvQ / hotline +65 3158 8588 / SingPost outlets!
Roll up to the party, roll up, roll up~ 🤩🙌🏼
— OneProduction (@OneProductionSG) June 13, 2022
And despite the considerable number of fans who are interested in attending the concert in Singapore, even if they have to travel for it, SM Entertainment scheduled only one single-night concert, whereas Japan had several.
does SM think NCT 127 is some nugu group to only hold 1 show in a 12K venue… like Singapore Nctzens won’t be the only one attending, other SEA fans too…
— min❁ (@taemjsuh) June 13, 2022
But that wasn’t all. NCTzens have been criticizing SM Entertainment for allegedly outsourcing the planning of this concert to a local company, who are the ones that made the concert announcement…
— daf (@onlyfordoie) June 13, 2022
…instead of taking the lead and making a solid and reliable plan for the whole tour (and sharing it).
can't believe they're treating nct 127's 2nd tour like this. announced the tour 200+ days ago but never dropped the dates until now, squeezed the kr dates in 3 days while they're promoting nct's 3rd album, and now made a local organizer confirm the con by themselves. it's a fuss
— daf (@onlyfordoie) June 13, 2022
Yet, as frustrating as the lack of information given to fans is, NCTzens have been even more concerned about the fact that, allegedly, even staff at the organizing company were unaware of what is going on.
While this raised hilarious speculations among fans about how much NCT 127 themselves know about their scheduled activities…
— 어둠속의빛👻 (@TyonggTyonggg) June 13, 2022
…the big issue still remains that fans will find it much more difficult to obtain tickets than it should be, particularly when no one seems to be properly in charge of organization—neither SM Entertainment nor the organizing company, whose staff allegedly haven’t been properly informed about the event.
Perhaps additional dates might be added when tickets sell out, yet that still means that not enough notice was given to fans. And, clearly, to staff as well, making suspicions that the members don’t know slightly less unlikely.
if the staffs don't know the tickets will be on sale tomorrow, I guess nct 127 doesn't know about this too 😭
— ً💌 (@nctymisfit) June 13, 2022
Fans can only hope that SM Entertainment will be more transparent and forthcoming with its future announcements, as that would be much fairer for everyone involved!