Throughout the year, SM Entertainment releases special bracelets for their artists’ birthdays.
Since the birthday of NCT/WayV‘s Winwin recently passed, they offered ones specifically for him. Fans jumped at the chance to purchase them in support of him.
[Happy Birthday WINWIN!]
为了迎接WayV WINWIN的生日，ARTIST BIRTHDAY BRACELET将惊喜上市。
✔时间 : 2019. 10. 28 (MON)
✔商店：SMTOWN &STORE @coexartium 2F @communication center B1 @DDP (限量贩卖)https://t.co/iDZd8ACw3E (ONLINE STORE OPENS AT 13:00 CST)#WayV #WINWIN #董思成 pic.twitter.com/QE09mt098y
— WayV (@WayV_official) October 27, 2019
When NCTzens/WayZenNis received the bracelets, they noticed something wasn’t quite right about the packaging.
Although the packaging was labeled WayV, it was just that: labeling. When the label was peeled back, the top of the box read NCT instead. That wasn’t the only thing that fans noticed.
this sums up how sm is half-assedly treating wayv pic.twitter.com/9nmh37QqW4
— ( ˘ -˘) ♬♪♫ (@nct_ask) October 28, 2019
On the back of the box, there was another label attached to it. When peeled back, it also read NCT beneath.
THE DISRESPECT pic.twitter.com/L5q9muza5w
— nana 🐰 (@neoethereal) October 28, 2019
Many fans weren’t happy about it and wondered why the packaging wasn’t prepared differently.
did they think people werent gonna find this??
— iz🍦president minhee (@ddaeng_gyu) October 28, 2019
oh my god this is disgusting
— WINWIN DAY (@10velyAing) October 28, 2019
It’s unclear what the reasoning behind it was since the company hasn’t addressed it, but fans were left feeling unhappy.