McDonald’s Korea recently introduced a new local menu: the Jindo Green Onion Cream Croquette Burger.
McDonald’s is known to have unique local menus for stores around the world. For example, India has the McSpicy Paneer, which has a crispy patty made with paneer and a creamy tandoori sauce.
Thailand has the Corn Pie, which is a “corn version” of the McDonald’s Baked Apple Pie. This menu became so popular among Koreans who visited Thailand that the corn pie temporarily appeared in Korea.
Korea has also had a variety of local menu items, including the Bulgogi burger, a pork patty with sweet Bulgogi sauce.
Korea’s newest local menu—the Jindo Green Onion Cream Croquette Burger—is made from the green onions of Jindo Island, South Korea’s third largest island in the South Jeolla province. Jindo Island is known for its strong sunlight and powerful sea currents, which is why they are famous for their high-quality green onions.
The burger’s crispy croquette patty is made with chopped green onions, cream cheese, and potatoes, and the spicy mayo sauce is made with minced and baked green onions.
To promote this new burger, McDonald’s Korea released a series of commercials emphasizing the culture of Jindo Island. One of the advertisements showed an elderly couple in Jindo singing about the green onions of their hometown. The advertisement also emphasized how McDonald’s is focusing on the “taste of Korea” by achieving delicious flavors while supporting local farmers.
Another advertisement showed a new “model” for which netizens fell head over heels; it showed a dog running through a field of green onions.
This wasn’t just any dog, however. It is a Jindo, an indigenous dog native to Jindo Island. Jindos, with their pointy ears and spitz-like appearance, are known for their loyalty, intelligence, and strength.
When netizens saw this commercial, they couldn’t stop talking about the Jindo puppy. Many praised McDonald’s for incorporating Jindo Island’s culture into the advertisement, and most of the responses about the new burger were positive.
- “The best advertisement model ㅠㅠㅠㅠㅠ”
- “Okay!!!! I’ll eat it!!!! Show us more of the dog ㅠㅠ”
- “The model is so cute”
- “Give us photo cards”
- “This is a cheat code, LOL. I always stay tuned for this commercial hehehe look at its ears flapping”
- “Give us Jindo dog merch”
- “So cuteㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠ I must eat the burgerㅠㅠㅠㅠㅠㅠ”
- “If I eat it, will the Jindo get a snack?????? Please”
- “It’s a born-to-be model walking down the catwalk and posing like that”
- “So cute; I’m going to go eat it tomorrow (the burger)”
- “You really think a cute dog will convince us? Because you’re completely correct”
- “Wow, give the advertising company a bonus”
- “I’ll eat it for the dogㅠㅠㅠㅠㅠ adorable”
- “I heard somewhere that the three cheat codes for commercials or TV are babies, dogs, and ramen lol”
- “Aaaaah, so cute. I like green onions; I’m going to eat them”
- “I didn’t want to eat it, but this advertisement made me want to buy itㅠㅠㅠㅠㅠㅠ So cute”
- “So cute; McDonald’s has been making good commercials lately”
- “Aaaaaaaaaaaaaaaah, okay okay! I’ll eat it!!!!!!”
- “Ah, the dog is so cuteㅠ The burger looks good, too”
According to McDonald’s Korea, the new Jindo Green Onion Cream Croquette Burger will benefit domestic farmers facing economic challenges. They plan to maximize the use of Korean ingredients to offer customers delicious food while also providing opportunities for local businesses.McDonald’s Korea also announced that they plan to increase its store count to 500 by 2030. There are currently 400 stores in Korea.
Watch the advertisement featuring the Jindo puppy here.
🍔 버거 하나를 위해
🚆천리길 땅 끝자락까지 간다
버거맛도 우리 농가도 살리는
맥도날드가 찾은 한국의 맛💚
📢7월 6일 전/격/공/개
— 맥도날드(McDonald's) (@KOR_McDonalds) July 3, 2023