“New Beginning” Popular Fourth-Gen Boy Group Sparks Shock With Sudden Rebrand

New logo? New leaders? New chapter?
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Koreaboo

Fourth-generation boy group CRAVITY sparked shock with a sudden rebranding.

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Since debuting, CRAVITY has earned a huge following and had success, including recently winning Road To Kingdom: ACE OF ACE. Yet, many fans have been concerned and angry at Starship Entertainment‘s lack of investment in the group, especially as more have debuted under the company. It meant that June 4 sparked major shock when CRAVITY made a series of announcements, seemingly marking a new chapter for the group.

The first tweet saw CRAVITY’s iconic logo changing with a new motion clip.

It was then announced that they had “reorganized the team’s structure and redefined the meaning behind the official logo and team name.” One of those changes saw leader Serim step down from his role, and Wonjin and Hyeongjun have taken over.

The final announcement saw a comeback teaser for their second album, Dare To Crave, with a bold concept and visual imaging.

Netizens shared their reactions, with a conflicting feeling of excitement for the future but also bidding a farewell to the past.

The new album will be released on June 23.

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