NewJeans “Hide” Their Group Name And Logo During Recent Performance

They have previously stopped saying the name.

NewJeans‘ method of “hiding” their group following leaving ADOR attracts attention.

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The members of NewJeans | @newjeans_ADOR/X

After NewJeans announced their contract termination, Danielle spoke about the future of the group, including use of the group name.

After leaving ADOR, NewJeans’ promotional video for a Japanese appearance gained attention after the members didn’t use their usual greeting, avoiding saying the name.

Recently, NewJeans joined the Japanese group YASOBI on day one of their Asia tour when they performed in Seoul.

During the concert, NewJeans once again avoided introducing themselves as NewJeans, choosing to state their names individually.

Yet, netizens also noticed that mentions of “NewJeans” were avoided in different ways, not just when the members made their greetings. Fans noticed that the logos had been covered on the outfits the members were wearing, whether it was with bunnies or other methods.

Danielle promised the group would fight for their name, but it seems no agreement has been made.

HYBE vs. ADOR CEO Min Hee Jin

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