Since debuting in 2022, ADOR‘s newest group NewJeans has taken the K-Pop world by storm, breaking records and gaining attention for their music, talent, visuals, and charm.
Yet, the group’s newest song, “OMG,” has received mixed responses from netizens.
The group recently released the music video for their song “OMG,” which lasts almost seven minutes. Throughout the video, the song follows the members and is set in the location of a hospital.
With such a unique concept, it isn’t surprising that the scenes were unlike anything really seen by fourth-generation idol groups. Each member had their own story, and the scenes could be interpreted in a number of ways.
One of the most poignant scenes came at the end after the credits.
A computer screen appeared with someone sending the message, “Am I the only one uncomfortable with this music video’s material? Just show their faces and dance.” The girl is then taken away by Minji, who is believed to be a doctor. Many believe this scene is linked to the criticism the group and ADOR CEO Min Hee Jin faced.
When the music video was released, it got millions of views within hours. Many fans couldn’t get enough of the unique concept the video had and the fact that the members were touching upon the hate comments they got.
Yet, while many fans seem to have positively reacted to the concept of the music video, particularly the direct reference to the hate comments the group received, others have shared different views.
For many, they didn’t feel comfortable with the idea of using mental health as an aesthetic to create a music video. While others, including Korean netizens, didn’t like the way “hate comments” and those sending them were automatically linked to mental illness.
NewJeans take. Associating 'hate comments' with mental illness, especially in the wake of concern & criticism about Cookie being 'hate'. Weird move! Not a slay!
— RYΔH (@JetSilphymon) January 2, 2023
newjeans’ omg mv concept of them being a mental hospital is very weird…. are ppl talking about this? like is this not them using mental illness as an aesthetic? and why are y’all hyping it up am i missing something? 😵💫 /genq
— pris ʚɞ FUCK BBC (@fruityrsie) January 2, 2023
not only is min heejin gross for using minors to fight the backlash she’s been receiving for years, but putting the “hater” in a mental hospital? what is that supposed to mean? esp when the criticism was completely justified? i feel like it kinda attacks freedom of speech too… https://t.co/nezo1Yrd0j
— kou (@gang_ku7) January 2, 2023
Aside from the topic of mental health being used, some netizens didn’t feel comfortable that Min Hee Jin was taking the serious allegations surrounding her and turning them into a “negative take on netizens” to create support.
Min Heejin pulling a 'haters going to hate' and the hate in question is being against the exploitation and sexualisation of minors pic.twitter.com/xbPXpM2Jrm
— soyeon planted the seed of evil that caused (@urghhhkpop) January 2, 2023
Min heejin/mhj using these underage girls to defend herself from a valid criticism of her exploitation of children, saying that they belong in a psych ward is just so disgusting.
— ️️️️️ ️️️️️️️️️️ (@lishsociety) January 2, 2023
min heejin could show up and admit everything that's being said about her and these people would still find a way to twist it around to label it as kpop stans being hateful and jealous https://t.co/xsRlb2KFjJ
— chuustice (@aroundtzu) January 2, 2023
While the topic of mental health is something often mentioned in music and videos, many feel “OMG” is trivializing the concept. Combining it with trying to combat “criticisms” of Min Hee Jin through the members has also made it seem like the group is being used to hit back at trolls and those who spoke negatively of the group before their debut.