Legal Reps Call Out HYBE For Unfair Treatment of NJZ Compared To Other Label Artists
On March 7, NJZ (NewJeans) held the first interrogation regarding their contract case against ADOR.
The group’s representative claimed that HYBE discriminated against NJZ compared to other artists under HYBE.
“HYBE’s large-scale media play, abandoning NJZ to make a new girl group, ILLIT’s plagiarism controversy, and the fallout with Dolphiners Film happened between 2023 and 2024. No other artists under HYBE have experienced this type of treatment except NJZ.
HYBE’s other labels have continued with unfair practices, but ADOR doesn’t have the ability to prevent these actions. If this had happened in another company, it would not have been ignored like with NJZ.”
— NJZ’s legal representatives
They specifically pointed out there was clear discrimination and mentioned Source Music’s LE SSERAFIM.
HYBE originally promised NewJeans’ debut would be HYBE’s first girl group. However, after NewJeans’ debut evaluation in March 2021, HYBE neglected the group until September 2021.
— NJZ’s legal representatives
They also added that LE SSERAFIM was selected as ambassadors for a brand after Hyein was chosen.
Additionally, Hyein was chosen as the ambassador for a specific brand, but suddenly, LE SSERAFIM was also named as ambassadors. When we inquired with the brand, they confirmed that HYBE had requested it and assumed that they had talked about it with us first. The brand even apologized for the matter.
— NJZ’s legal representatives
Meanwhile, the legal dispute between ADOR and NJZ continues as ADOR stands by their position that their contract is valid and that NJZ has violated the contract by rebranding.
