In Vietnam, Korean products do very well. Due to the popularity of K-Pop and K-Dramas, K-Beauty is also very prominent.
Because of this popularity, some companies in Vietnam are pretending to be from Korea. Take for example, Chinese beauty supply company Mumuso.
Despite being a Chinese company, their registered trademark is in Korean.
They don’t claim that their products are made in Korea. However, the packaging for many of their items look very familiar.
You can’t deny that the packaging is too similar to be coincidental.
Mumuso will even have employees dress in Hanboks (traditional Korean wear) to greet customers during a store’s opening ceremony!
Whether you agree with their marketing strategy or not, the undeniable fact is that K-Pop is on the rise.