Popular Girl Group Sparks Major Controversy With New Music Video

XG‘s new music video has sparked major controversy after its release.

XG has been teasing their new song “IS THIS LOVE,” and it instantly sparked excitement and curiosity.

XG – IS THIS LOVE (MV Teaser)
🎥https://t.co/hp6bNUHv5C

IS THIS LOVE
2025.03.07 Fri

Streaming/Download
12AM within each timezone

🎧Pre-save/Pre-add https://t.co/ZIAnIfgsk5

🎥Music Video
ET 4AM
JST/KST 6PM#XG #ISTHISLOVE#XG_ISTHISLOVE#ANESSA#XGALX pic.twitter.com/G99fW7gxW0

— XG OFFICIAL (@XGOfficial_) March 5, 2025

XG – IS THIS LOVE (MV Teaser #2)
🎥https://t.co/FapfsAWRO5

🎧Streaming/Download https://t.co/3Oh9NLXaVz#XG #ISTHISLOVE#XG_ISTHISLOVE#ANESSA#XGALX pic.twitter.com/WlojegLY03

— XG OFFICIAL (@XGOfficial_) March 9, 2025

Yet, the excitement faded for many fans after the video was released.

Yet, when it was released, netizens shared their disappointment that, despite their excitement, the music video was full of AI use. Although AI is becoming more used worldwide, netizens are worried it has become dangerous in many ways. When it came to the XG video, they shared anger at the use and how it would impact XG and their reputation in the future.

Please stop using AI… The quality keeps going down in every new MV because you are using AI more and more. Please stop… You have the talent to do things the normal way, look at your beginnings and what made XG popular. Don't loose your identity to AI. https://t.co/HYUpemBVC8 pic.twitter.com/rAlDIp5eev

— LoonWiz¹² 🏳️‍🌈🇵🇷🇰🇷 (@LoonWiz) March 10, 2025

Xgalx you have 99 problems but please don't let using ai be one of them. Do you think people not notice this weird creepy shot??? how can I appreciate or promote xg artwork if it asscociate with ai? please don't downgrade your work and don't embarassing me😩🙏 pic.twitter.com/rCZ7UtOFzo

— ♡한니♡คุณฮันนี่ MBTI가 SEXY TYPE❤️‍🔥 (@Babykorea999) March 10, 2025

considering xg continues to build their identity for having outstanding visuals, its disappointing that xgalx chose to rely on ai for this mv. given their tight sched, honestly a choreo vid, acapella perf or smthing wouldve been enough and better. this just feels underwhelming..

— ౨ৎ ࣪ ִֶָ ˖ (@seulchirin) March 9, 2025

I was so excited for XG is this love mv but they used so much AI for it……….. pic.twitter.com/IQUtMt8IDQ

— EX-bisexual ★ (@rainforestpussy) March 10, 2025

It even became a hot topic on Reddit.

Latest XG MV for the song Is This Love containing a substantial amount of AI.
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Netizens shared their annoyance that XG had such an amazing song but had to ruin the quality with the music video’s use of AI.

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AI use in music has been hit with major backlash.