Popular Idol “Apologizes” To ALLDAY PROJECT Over Alleged “Shade” 

An idol has apologized over allegedly shading ALLDAY PROJECT.

ALLDAY PROJECT, while popular, has received mixed reactions for their music and the actions of the members.

As a coed group, they have been compared to KARD, with some reflecting on how the group had never been given the same platform and support as a co-ed group.

Recently, netizens noticed that member BM liked and reposted a TikTok that seemingly shaded ALLDAY PROJECT. In the TikTok, while the main video stated that fans won’t know the impact KARD had as a co-ed group, netizens thought the caption shaded ALLDAY PROJECT as it said, “kard has so much better music than allday project.”

This was met with criticism towards the idol over his this.

Popular Third-Gen Idol Accused Of Shading ALLDAY PROJECT On Social Media

After this, BM addressed the allegations directed towards him on X, stating that he did not notice the caption and only saw how the post discussed KARD’s impact.

I really need to read captions.. ISTG i didnt see that…i was js happy an old group like us was getting love 😭 i been saying I appreciate and really like ADP.. please internet.. know that i want no smoke😭

— BM (@_bigmatthewww) November 26, 2025

BM also addressed the situation during a live stream, again repeating that he did not mean it and asking viewers not to understand. He also said that he and the other members were very happy for another co-ed group to exist, which has been seen as an apology for the incident.

BM of KARD apologizes to ALLDAY PROJECT on TikTok live after “mistakingly” liking a hate post of the group pic.twitter.com/64bXk4fG6j

— Alex¹⁺⁴ (@whitesleuthing) November 30, 2025

It seems that the situation was just a big misunderstanding.