Popular Star’s Alleged “Lovestagram” With Damning Evidence Sparks Backlash

A contestant from the dating show Heart Pairing has recently come under fire after allegations surfaced that he was in a relationship while filming the show.

The controversy centers around model and cast member Lee Sang Yoon, who gained popularity for his visuals on the show.

Heart Pairing, which airs every Friday on Netflix, Viki, and Kocowa, follows young men and women dreaming of marriage as they live together and travel between Seoul and Italy in search of their ideal lifelong partner. The show promises viewers an honest and exciting look at modern romance and the path to marriage.

However, recent claims have cast doubt on that promise.

A whistleblower alleged that Lee Sang Yoon has been in a relationship since 2024 and continued dating his girlfriend during the filming of Heart Pairing. As evidence, they released several screenshots showing Lee liking his alleged girlfriend’s Instagram posts during the show’s filming period.

Even more convincing are solo pictures of Lee and the woman in the same locations — at a G-Dragon concert…

The same tourist attractions…

on a yacht and near the same stores on a street.

The whistleblower warned that if Lee denies the claims, more evidence will be released. With the show still airing, attention has now turned to how the production team will respond, especially since the show is marketed as a space for those seriously considering marriage.

According to the whistleblower, the male cast member has been in a relationship since 2024, and was already dating his girlfriend during the filming of Heart Pairing. He even liked posts on her Instagram while shooting the show. The whistleblower warned that if he keeps lying, more evidence will be released.

— TheQoo post

The viral post exposing the situation quickly gained traction on online communities like TheQoo, gathering over 42,000 views and hundreds of comments from viewers expressing disappointment and skepticism about the show’s casting.

• “They said they were casting people serious about marriage, but the lineup says otherwise lol.”
• “What is his girlfriend even thinking? Does she just think it’s all acting?”
• “People will do anything to make money lolol.”
• “They get away with it because people keep calling them pretty and handsome no matter what.”
• “The woman is seriously so pretty.”

As of now, neither Lee Sang Yoon nor the Heart Pairing team has released an official statement.