BTS’s Jungkook Hit With Scathing Criticism With Chanel Ambassadorship Announcement Amidst Dating Controversy
BTS’s Jungkook has officially been appointed as a global ambassador for Chanel Fragrance & Beauty, marking one of the biggest luxury partnerships of the year.
シャネルは、ジョングクをフレグランス＆ビューティのグローバル アンバサダーとして迎えます。
「アーティストとして、自分のスタイルを貫きながら新たな挑戦を恐れずにいたい」と語るジョングク。ルールを変革しつづける才能とパートナーシップを結び、シャネルは今という時代を体現します。#CHANEL pic.twitter.com/r8ULUHZEPG— CHANEL シャネル (@CHANEL_JP) December 11, 2025
Chanel Japan announced the ambassadorship on December 11, 2025. Despite the happy news, the announcement arrived at a complicated moment, right in the middle of ongoing dating rumors with aespa’s Winter.
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While many fans celebrated the news, the internet had other opinions, and the reactions quickly turned sour. Rather than being affected by his dating rumors, many simply felt that he did not suit the brand at all. Netizens attribute this to his multiple body tattoos.
- They should’ve covered his tattoos.
- Chanel’s image doesn’t suit tattoos. They should’ve covered them.
- Ever since I left the fandom, his tattoos are so bad. It was so hard for me to gloss over them.
- Yeah… Ever since then, I can only see his tattoos.
- It’s a mismatch. He doesn’t suit it.
Jungkook is known for his edgy aesthetic, especially his numerous tattoos and piercings. Given Chanel’s traditionally elegant and old-money image, it seemed like a mismatch to many. The ambassador photo also shows him with his tattoos on display in a three-quarter-sleeved top. With dating rumors still swirling and brand criticisms flying, netizens are keeping an even closer eye on his next move.
