SM Entertainment To Officially Launch Global Fan Community “KWANGYA CLUB”
They hope to expand this globally.
SM Entertainment has opened the fan community KWANGYA CLUB, as their first service for their metaverse brand KWANGYA. SM intends to present the future metaverse entertainment world through the brand KWANGYA, which symbolizes the metaverse origin story SMCU (SM Culture Universe).
KWANGYA CLUB is a membership-based official fan club service that provides various community services for various K-Pop artists and celebrities, starting with SM artists. It is scheduled to officially open in September after being introduced as a beta service for two months starting in July.