A soloist snatched first place in the December big data analysis of rising singer brand reputation, with Stray Kids and DAY6 following behind.
The Korea Corporate Reputation Research Institute measured 51,112,743 pieces of big data on rising singer brands collected from November 25 to December 25. They analyzed consumer behavior to evaluate participation index, media index, communication index, and community index for the rising singer brands.
Trot singer Kim Yong Bin’s brand, ranking first, recorded a participation index of 197,270, media index of 540,241, communication index of 1,168,354, and community index of 1,205,233, resulting in a brand reputation index of 3,111,097.
The institute stated, “Kim Yong Bin’s brand took first place as an emotional trot icon actively appearing on variety shows. The second-place brand, Stray Kids, consistently maintained their position on the Billboard charts. DAY6, ranked third, marked their 10th anniversary by connecting with fans through concerts.”
