Somi’s New Music Video Hit With Scathing Criticism
Somi‘s new music video has been hit with major criticism.
Somi recently announced a comeback, but was hit with major backlash after the idol was accused of using controversial AI in the concept photos.
On August 11, Somi released the video for “CLOSER.”
At first, netizens were excited to hear Somi’s new music, but they couldn’t hide their anger at the heavy use of AI again, this time throughout the video. They blamed THE BLACK LABEL for being lazy and that Somi deserved better for her career.
whats up with the heavy use of AI? sommunchi waited ages for a comeback and the black label puts in barely any effort? oh okay! somi girl u deserve better https://t.co/VxxHixjNl0 pic.twitter.com/yi8Z8ljN9R
— kip is JUMPING (@kipinkiri) August 11, 2025
the ai… when companies will understand that it just makes things look cheap and ugly we’ll be saved i guess https://t.co/p1IFRVziQV pic.twitter.com/fHPYy6ggWP
— maelys ꕤ (@maelzzer) August 11, 2025
Ai in the mv? Like wtf… is TheBlackLabel purposely setting her up by being cheap ass? https://t.co/k2Km46OkgP
— DreadZone (@DreadZone01) August 11, 2025
tbl/yg is so broke now what happened to the high quality real set mvs?? somi deserves better not this ai bs #JEONSOMI_CLOSER https://t.co/NVdvMihciC
— hanbin hawk tuah⁷🏀SLAM DUNK OUT NOW (@asssemble24) August 11, 2025
The ai in the mv… pic.twitter.com/GV24gKHCtO
— zua 4️⃣ (@futurejennie) August 11, 2025
Somi’s career under THE BLACK LABEL has constantly been a topic of debate.
