"STOP RED VELVET MISTREATMENT" Trends After "Cake" Version Goes Out Of Stock During Pre-Order Period

SM Entertainment girl group Red Velvet is gearing up for a comeback with a new mini album entitled, The ReVe Festival 2022- Birthday, set to be released this winter. Although fans couldn’t be more excited for a full group return, a shortage of albums has caused them to express their frustrations at the company.

Red Velvet | *@redvelvet.smtown/Instagram*

Two versions of the album were recently released for pre-order—a limited edition “Cake” version and a regular “Photo Book” version.

However, the Cake version sold out in less than an hour and has yet to be restocked. Roughly 5,000 copies were sold, which fans believe wasn’t nearly enough to meet the demand.

"The Reve Festival 2022 – Birthday" sold 5,674 PreOrder in 30 minutes before sold out on Ktown4u#RedVelvet #Birthday pic.twitter.com/DKBUDMY2Jb

— Red Velvet Chart (@reveallthetime) November 8, 2022

5,000 pre-orders in just 30 minutes? that's speaks a lot of Red Velvet's selling power, so please STOP underestimating.

Don't let them silence us, keep tweeting!

STOP RED VELVET MISTREATMENT#RestockBirthday @SMTOWNGLOBAL pic.twitter.com/AvYDWS8CAu

— ReVeluvs Voting Team | B🕯️rthday (@REVEVotingTeam) November 8, 2022

The Photo Book version is already Number 1 on Synnara and KTown4u, while the other is still unavailable, adding salt to the wound. ReVeluvs believe the Cake version could have ranked the same had it been restocked.

.@RVsmtown's TRVF 2022: Birthday PB Ver is currently no.1 on Synnara and KTown4u real time charts.

Cake Ver is out of stock on both sites.
Please restock @SMTOWNGLOBAL

STOP RED VELVET MISTREATMENT#RestockBirthday pic.twitter.com/SxPLte2jue

— RVElites | 28 REASONS (@rvelites) November 8, 2022

Furthermore, they are furious that this happened during the pre-order period, which is usually used to gauge how many albums need to be produced. They started trending “STOP RED VELVET MISTREATMENT” to express their frustration.

How can an album be sold out during preorder period?

There are a lot of ReVeluvs who have not placed their orders yet @SMTOWNGLOBAL

STOP RED VELVET MISTREATMENT#RestockBirthday https://t.co/6dl8EiHAzf pic.twitter.com/wWIRhKwXpp

— RVElites | 28 REASONS (@rvelites) November 8, 2022

There’s no reason why fans should have to beg for restocks on an album during preorder period.

STOP RED VELVET MISTREATMENT#RestockBirthday @RVsmtown @SMTOWNGLOBAL https://t.co/YES0scqBzJ

— Red Velvet on Spotify (@RVSpotify) November 8, 2022

The first few days of pre-orders are usually meant to estimate the stock to be produced for an album.

But this time, they didn’t even give us an hour to place our orders. 😕

STOP RED VELVET MISTREATMENT#RestockBirthday @SMTOWNGLOBAL #RedVelvet @RVsmtown

— RVElites | 28 REASONS (@rvelites) November 8, 2022

Several people claimed that the problem isn’t that the album is limited edition but that it was understocked.

sm you need to learn the difference between limited version & under stock … because 5k+ copies is an example of under stocking!

STOP RED VELVET MISTREATMENT#RestockBirthday @SMTOWNGLOBAL pic.twitter.com/Z3WBJ4p8eN

— andi 🎂 (@rvelvetskies) November 8, 2022

Furthermore, they compared Red Velvet’s situation to other groups in SM Entertainment. They argued that Red Velvet is the only group whose albums go out of stock minutes after pre-orders start.

this is so frustrating, how is sm producing millions and millions of albums for their other groups but when it's red velvet they produce albums which go out of stock in literally 30 mins after the pre order starts?

STOP RED VELVET MISTREATMENT#RestockBirthday @SMTOWNGLOBAL

— swetha (@wenshyun) November 8, 2022

This isn’t the first time fans have been disappointed in the company. They stated that they are always asking for “better promotions” for Red Velvet during their comebacks, and this is simply another added issue.

it’s crazy enough that luvies always have to ask for better promotions for red velvet every comeback; now we have to start asking / begging for more stocks of pre order albums?? sm, please get it together and do better

STOP RED VELVET MISTREATMENT#RestockBirthday @SMTOWNGLOBAL

— andi 🎂 (@rvelvetskies) November 8, 2022

Ultimately, there are fans who believe that Red Velvet could be more successful if it weren’t for SM Entertainment’s actions.

Really, the only thing hindering red velvet's success is SM.
STOP RED VELVET MISTREATMENT#RestockBirthday @SMTOWNGLOBAL

— 에이제이 rvf2022 – birthday (@rv_fanboy624) November 8, 2022

In related news, learn more about Red Velvet’s upcoming comeback in the article below.