Girls Generation‘s Taeyeon is back and breaking records!
Taeyeon made her much-awaited comeback with full-album “Purpose” and title track “Spark”. With her comeback release, Taeyeon trended worldwide with the hashtag #Taeyeon_Spark, and achieved a Realtime All-Kill on all major Korean charts.
— klo (@yermsoul_) October 28, 2019
A few hours after her album dropped, “Purpose” recorded first day sales of 78,327 copies on Hanteo charts. With these numbers, the album now currently holds the new record for highest first day sales of an album by a female artist! It sold 78k copies in 2 hours and 76k copies in bulk buy from Taeyeon’s Chinese fans.
'Purpose (78,327 copies)' is now the highest first day of sales on hanteo by a female artist, surpassed 'Kill This Love' by BLACKPINK (78,275 copies)'@GirlsGeneration #TAEYEON pic.twitter.com/WS6urQfSjB
— SNSD Charts #PURPOSE (@SNSDChartsbr) October 28, 2019
The record was previously held by BLACKPINK, with their “Kill This Love” album released in April 2019 (78,275 copies).