Chinese media sites have reported Tao has been selected as the celebrity endorser for the mobile game Chao Shen Zhan Dui.
Tao was selected due to his match in style, image, and value with the game. There will be a chance for the endorsement to evolve into a deeper partnership, allowing Tao to closely interact with fans who play the game.
As the game’s endorser, not only will Tao be invited to a photoshoot for the game’s poster, he is also said to be participating in related promotional activities for the brand. The concept of the game involves the gathering of nearly 100 individualistic hero characters, each with a special superpower with Tao supposedly taking the role of two major hero characters that are highly popular among gamers.
There is high anticipation for Tao’s acting skills to enhance their popularities to an even higher level.