The Top Three K-Pop Idol Brand Reputation Rankings For May 2023 — According To Korea Institute of Corporate Reputation

Congratulations to the top three!

On May 25, the rankings for the Korean Idol Brand Reputation were announced.

From April 25 to May 25, the Korea Institute of Corporate Reputation collected a total of 81,963,585 data on idol brands from domestic consumers to analyze their brand reputation. The Idol Brand Reputation Index was calculated through an analysis algorithm that assessed consumer digital behavior, participation index, media index, communication index, and community index.

According to the data, these three K-Pop idol groups were the top three.

3. IVE (Brand Reputation Index of 5.02 million)

| Starship Entertainment

2. BLACKPINK (Brand Reputation Index of 5.31 million)

| YG Entertainment

1. BTS (Brand Reputation Index of 6.63 million)


Other K-Pop idol groups that followed the top three of May 2023 were SEVENTEEN, NewJeans, aespa, EXO, FIFTY FIFTY, LE SSERAFIM, Girls’ Generation, TWICE, NCT, Teen Top, BTOB, and OH MY GIRL.


Source: Korea Institute of Corporate Reputation and Wikitree