TWICE’s “Set Me Free” Falls Out Of Top 100 After 1 Day — Korean Netizens React
TWICE‘s latest release “Set Me Free,” the title track for their recent mini album Ready To Be, hasn’t been doing so well on some Korean charts, and here’s what Korean netizens think about it.
The JYP girl group, which has now been active for almost eight years since their debut in 2015, released their newest song “Set Me Free” last Friday, March 10 at 2 PM KST. TWICE has been promoting the song in the United States for the past few days, with multiple performances and interviews in different shows lined up.
TWICE promotions this era
is on fire 🔥🔥🔥🔥🔥🔥🔥
— grace (@michaetzu7) March 7, 2023
POV: TWICE is joining you as marketing interns at Spotify’s NY office.
Let’s welcome @JYPETWICE who’ll be promoting their new mini album “READY TO BE” with us 🥰
Wanna help out? Then, listen to this playlist: https://t.co/RafObs0wET #SpotifyxTWICE #TWICE #READYTOBE pic.twitter.com/KXlcS7kZFC
— Spotify ❤️ K-Pop (@SpotifyKpop) March 13, 2023
Unfortunately, it seems like the Korean chart response to the group’s latest song hasn’t been as good as fans expected. Many took to social media platforms to express their surprise at the chart rankings of different Korean streaming platforms after the song was released.
📊 230310 #TWICE #트와이스 @JYPETWICE SET ME FREE — 3 PM KST
#33 Bugs (NEW)
#115 Genie (NEW)
— TEAM TWICE #SetMeFree (@TEAM_TWICE) March 10, 2023
Ok there’s really no way twice is doing that bad in Korea this feels unreal cause wtf do you mean weki meki is charting better
— coco ↘️↙️ (@cuntywice) March 10, 2023
Someone explain what happened to twice in Korea ? Like years ago they were topping every major platforms in Korea ..
— HDAOK (@Hdaok_) March 10, 2023
Some K-Pop fans theorized that “Set Me Free” isn’t doing as well as expected in South Korean charts due to the lack of promotions there. Others even suggested that Korean ONCEs might be boycotting the comeback as a result.
i think the reason set me free is charting so poorly in korea is because konces are mad that twice is promoting in the US. whenever a groups attention isn’t solely on korea the kfans throw a fit. they did the exact same thing to nct 127 with superhuman promotions
— Vivi Enthusiast ¹² (@manhaighter) March 11, 2023
Others claimed the song must’ve not been perceived as catchy enough by the Korean public.
"Set me free" is a better song related to ttt and scientist, however it would be better if it was more catchy.
Anyways onces should just have fun and not get involved in other artists charting when they don't want other fandoms make jokes about twice's chartings..
— 𝐊𝐚𝐧𝐠𝐒𝐄𝐔𝐋𝐆𝐈𖠌 (@blinksoulw) March 10, 2023
Just over a day after its release, the song left the top 100 of the four main listening platforms in Korea: MelOn, Genie, Bugs, and FLO. This only raised the concern and shock among netizens further.
oh my god ?? https://t.co/oydOOl3BNN pic.twitter.com/I652SIeANh
— dino akgae (@pIanethoshi) March 12, 2023
the fall of twice really need to be studied bc just what the hell went wrong 😧 pic.twitter.com/5vpL3NjSfY https://t.co/88ZGfHkUJW
— ؘ (@chaicandi_) March 12, 2023
Korean netizens have also reacted to the news of “Set Me Free” falling out of the Top 100. A post published on the popular community site TheQoo, which talked about their recent charting numbers, received over 11,000 views and hundreds of comments.
Each commenter had their own theory on why this happened. Some simply claimed that the recent songs haven’t been good, while others blamed the group’s “frequent comebacks.” One netizen even shared they thought “Set Me Free” seems “rough and not up to par with the trends.”
- “All their recent songs aren’t that good.”
- “I think making frequent comebacks was at a disadvantage to them. Falling out of the chart in one day shows that there aren’t many people anticipating their new songs.”
- “After listening to some new girl group songs and then to TWICE’s new song, you cannot help but compare. This country has high standards for K-Pop. These days, songs are high quality with smooth vocals and sounds, but TWICE’s song seems rough and not up to par with the trends.”
- “They aren’t doing well on the charts.”
- “All the rap parts are bad.”
- “If they are out of the charts after a day in Korea, I don’t think any song will do well. I also think since the encore incident too.”
- “JYP was doing great in the beginning..but I think they will still do well considering they have an overseas fandom.”