Zico “Apologizes” To K-Pop Idols For Creating TikTok “Dance Challenges”
TikTok challenges in K-Pop have become all the range, with netizens loving seeing their idols interact with each other.
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For many, Zico’s “Any Song” was seemingly the start of the trend. He promoted the track through a follow-up point choreography challenge with MAMAMOO‘s Hwasa, and it became a huge success. Since then, the “challenge” trend has become basic marketing in the music industry, and even now, three years later, it Is still a major publicity tool for new songs.
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Recently, Zico appeared on the show Point of Omniscient Interfere. At one point, Zico shared his “apology” about inadvertently creating such a buzz with his video, which seemingly helped to create the “TikTok challenge” culture.
Usually, singers have to rest or practice in the waiting room during breaks. But these days, they have to meet colleagues during that time (because of the dance challenge) and know each other’s choreography.
— Zico
He then “apologized” to the idols for this.
When the clip was shared on Reddit, it wasn’t surprising that netizens had their own views on the apology. The main OP understands the burden Zico could’ve felt because now it seems like everyone is taking time to do these “Perfect” challenges and learn everyone’s choreography. Yet, they also pointed out how positive the challenges are, sharing that many underrated tracks have gone viral because of TikTok.
What are your thoughts on Zico apologizing to Idols for starting the Idol collab challenges?
byu/Simmibrina00 inkpopthoughts
Some netizens pointed out that Zico’s apology was probably just light-heared.
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Yet, it did spark a bigger conversation about TikTok challenges in general. While many fans love seeing their idols interact, many pointed out that something that started off as fun has become too serious and also content, opening idols up to hate from other fandoms.
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byu/Simmibrina00 from discussion
inkpopthoughts
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inkpopthoughts
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byu/Simmibrina00 from discussion
inkpopthoughts
While Zico may or may not have “created” the TikTok challenge, he definitely contributed to the popularity in the early days. Like most things in K-Pop, it has become more serious and fans hope it becomes more fun and casual like it started as.
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