The 3rd-Generation Female Idol Who Got Memed When Quitting Her Group

Was it intentional?

Boreum left LAYSHA, a third-generation K-Pop girl group known for their risqué live performances, in March 2023. They originally debuted in 2015, and with Boreum leaving the group, three members — GoeunChaejin, and Sia — remained. That was until 2024 when Sia left, and Bitna joined. The group’s current lineup is Goeun, Chaejin, Hadam, and Bitna.

While LAYSHA never had a huge following, their provocative stage presence has given them a fair amount of attention over the years, and fans of the group were sad to see Boreum depart.

Laysha | Double Media

It wasn’t just her departure that got attention from netizens, however. The way that their label decided to make the announcement has people doing a double-take, wondering if it’s meant to look so meme-y!

| Double Media

In a photo featuring the four members, Boreum’s profile is darkened in a way that makes her look like she’s a locked character in a video game, or that she was eliminated in some kind of competition.

Boreum’s departure announcement | Double Media

The image was shared on the K-Pop subreddit, where it gained a lot of attention for a relatively small and lesser-known K-Pop group due to the strangeness of the announcement method!

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It seemed like several people weren’t even sure if this was a real announcement or just some kind of unofficial edit!

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Others found the method that the label used to make the announcement to be a bit shady and passive-aggressive.

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