“Bankruptcy” — Netizens Point Out Red Flags A Popular Company Is “Going Broke” Following Group’s Disbandment Announcement
Earlier this month, it was announced that girl group Purple Kiss would disband in November.
The announcement shocked fans, who criticized the RBW for its treatment of the group throughout the years. Before their disbandment, Purple Kiss will have more activities, including an album and tours of Korea and the United States.
These details, and others brought up by fans of groups under the agency, have led some to believe that the company is heading towards or already in financial ruin.
And just so we’re clear, purple kiss disbanding is 100% rbw’s fault and not the girls’ at all. They were doing well and steadily gaining popularity right up until rbw made a bunch of stupid decisions that sent them into bankruptcy, ditched purki’s concept, and put as little
— Linds (@wujumoons) August 4, 2025
According to fans, ONEUS‘s activities are one sign that the company is struggling for money. ONEUS is believed to be holding a concert in Russia sometime this year, and due to the country’s invasion of Ukraine, this has not been well-received.
The willingness to accept “blood money,” as protesters have referred to it, has given some the impression that RBW is desperate for money.
so, ig this is the day when I have to stop calling myself tomoon and delete oneus's music from my playlists, because I have no intention of giving even a dime to the company who only cares about money
and it hurts ->#ONEUSDontSupportTerrorists @official_ONEUS @RBW_OfficialTwt pic.twitter.com/fnUstraofC— 🌙 little star 🇺🇦🏳️🌈 ✨️ (@wovenwithstars) July 18, 2025
Another indicator netizens have pointed out was the attempted AI chatting program RBW attempted to launch earlier this year. The program allowed individuals to chat with idols and included an 18+ spicy mode.
As minors were included in the app, this left many uncomfortable and led to protests against it.
rbw has truly reached a new level of low. this is beyond disgusting. rbw is so desperate for money to please their stakeholders that they’ll put their artists in danger & pander to creepy fans. ai deepfake chatbot of idols is already bad but allowing ‘spicy’ content is deplorable https://t.co/LbDzNb2683
— moonbyul laundri (@KIWIBYULIE) June 5, 2025
Why haven't you removed all of them?? This won't revive your dead company, just will make you look worst desperate, unethical and shameless. @RBW_OfficialTwt https://t.co/MREo4XIqBM
— Mamamoo will continue, infinity and beyond🏳️🌈 (@mochimochi168) June 6, 2025
These decisions, and others, including Purple Kiss’s final activities, have served as proof to netizens that RBW is on a financial decline.
I won't believe the RBW bankruptcy cause honestly it's cause of their dodgy CEOs investing billions into AI start ups and random nft / gold bars and other dodgy deals for the past few years. They went public with MAMAMOOs money and don't even spend a cent on marketing/promotions
— IA 🦋 (@4withthesun___) August 4, 2025
This is why u shouldn't have bought those fcking buildings and companies and actually strategically invested in the groups u have!!! Honestly, RBW had been making questionable and concerning decisions for all their groups https://t.co/VydNNIQE4h
— Spark 🦁🌿 (@MooTomoon) August 4, 2025
i hate being the optimist,, but them announcing it in advance makes me think that rbw is just broke and purki will redebut under a different name.. https://t.co/a8c3UkS83g
— bobi (@bobranghae) August 4, 2025
