“Map Of The Soul: 7” Designer Reveals How BTS Members Created The Cover With A Hidden Touch
BTS always have a lot of creative input in their own albums. This time, Sparks Edition has revealed how the members created the cover for Map of the Soul: 7 with a very special hidden touch.
Sparks Edition is a Korean design studio made up of two talented graphic designers—A Jihye and Jang Joonoh. Before working with BTS on Map of the Soul: 7, they designed iconic packaging for major Korean brands like Innisfree as well as album covers for 10cm and other artists.
Eagle-eyed fans may have already noticed that the album’s cover is made up of multiple ‘7’s all layered over each other. According to the designers, the variety of ‘7’s symbolize a variety of meanings—perfection, mastery, determination and more.
But the album cover wasn’t just the work of these creative designers. All the BTS members also participated in a very important way—by choosing the ‘7’s that appear in the design.
Sparks Edition said the titular ‘7’ is the album’s core “brand mark”, representing the journey of BTS. Each member picked their own font for their ‘7’ mark, showcasing their individual selves. When layered over each other, these marks represent the group’s shared journey as 7 members over 7 years.
RM chose a bold, rigid serif font.
Jin chose a slim, old-style serif font.
Suga chose a traditional serif font with a bookish feel.
J-Hope chose a swirling handwriting font.
Jimin chose a sleek, curving sans-serif font.
V chose a bold font with unique serifs.
Jungkook chose a clean, minimalist sans-serif font.
Many ARMYs were in love with the Map of the Soul: 7 cover as soon as it was revealed, but now it’s even more special knowing it wouldn’t be complete without the members’ input.
Another cool part of the members’ font selections is that they weren’t just used on the cover. The fonts were also used to write their stage names in their preview clip for M Countdown.
M COUNTDOWN NEXT WEEK BTS -2 pic.twitter.com/W7N87xeFuT
— 브리이에 (@briller613_bts) February 20, 2020
Check out Sparks Edition’s Instagram post here!
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