BTS’s V Branded A Hypothetical Liquor Company By Using Wordplay

He came up with a name that Dionysus would approve of.

V‘s out of the box way of thinking is truly one of a kind. His artistic mind is always creating, even when he’s preparing for a performance!

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On July 24, BangtanTV dropped a new “Bangtan Bomb” entitled, V’s idea of loving art. In it, BTS are chilling on stage in their “Dionysus” outfits for a prerecording on Show! Music Core.

“Dionysus” is a party anthem, inspired by the Greek god of wine and the grape harvest. This song has lyrics about drinking liquor, and this got the wheels in V’s head turning.

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He proposed a new brand name for a soju company: “Yae-Sool”. Yae-sool (예술) means “art” and sool (술) means “liquor”. The company’s slogan would be “this liquor (sool) is really an art (yae-sool). 

 

When V consulting his older members about the idea, Jin–aka the CEO of Jin Hit Entertainment–weighed in with his business savvy.

Even so, V sent a video message to the world’s liquor companies in the hopes that one will make “Yae-Sool” a reality.  If they do, he promises to try it!

If “Yae-Sool” doesn’t already exist, someone may want to hurry up and trademark it! For more, check out the whole video here:

 

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