Ever wondered how rookie groups who have yet to hit it big are able to wear luxury clothes from brands like Balenciaga and Gucci?
On an episode of AYO, three members of girl group BLING BLING debunked myths about rookie groups.
Having debuted less than a month before the recording of the video with their album G.G.B, the girls were the perfect candidates to answer the question.
How do rookies wear luxury brands? Idols who just debuted and are obviously rookies, how do they wear Gucci shoes and Balenciaga clothes?
— AYO netizen question
Upon reading the question, they immediately shook their heads. All three had the same answer: “It’s not ours. Our stylists prepare them for us”.
According to the girls, they are able to wear expensive outfits because of their stylists, likening the process to renting.
We just wear them for a bit then take them off. Renting it for a little bit.
— BLING BLING
They proceeded to praise their stylists for leveling up their fashion game.
When we wear clothes, we just wear them, but our stylists are like, ‘Put it inside here‘.
— BLING BLING
Many rookie groups may start off with renting luxury goods from their stylists, but some become so successful that they are not only capable of buying their own, they even become the brand’s ambassador or muse!
Take, for example, BLACKPINK. Lisa is an ambassador for CELINE…
Jennie for CHANEL…
Jisoo for Dior…
And Rosé for Saint Laurent.
If you want to learn more about rookie groups in K-Pop, watch the full video below.