HyunA Wears The Same Eco-Friendly Brand As The First Lady Of South Korea — But They Serve Completely Different Vibes

Emphasis on “completely different.”

Celebrities have the influence to sell out any item they wear, but so does the First Lady of South Korea. Recently, singer HyunA and First Lady Kim Keon Hee wore a bag from the same eco-friendly brand but served completely different vibes.

Singer HyunA | @hyunah_aa/Instagram
First Lady Kim Keon Hee |  Office of the President of the Republic of Korea

Kim Keon Hee is known for her unique fashion—rather than carrying luxurious handbags, she often opts for smaller local brands. On a recent overseas trip to France and Vietnam with President Yoon Suk Yeol, she was seen carrying a small denim bag from the Korean brand ROSA.K. Eagle-eyed netizens noticed her key ring had the phrase “BUSAN IS READY” written on it, which refers to Busan’s bid to host the World EXPO 2030.

First Lady Kim Keon Hee (left) and President Yoon Suk Yeol (right) leave for Paris | Newsis
Kim Keon Hee has a “BUSAN IS READY” key ring on her bag | News1

Kim Keon Hee is wearing ROSA.K’s “Jeans Cabas Monogram Day Tote SM” in denim blue, which costs ₩298,000 KRW (about $229 USD).

The Jeans Cabas Monogram Day Tote SM in Denim Blue | ROSA.K Official Website

ROSA.K is a brand that uses eco-friendly ink with low carbon emissions and strives to use much less water than ordinary dyed leather. It is favored by many celebrities, and one of them is HyunA.

HyunA wearing a ROSA.K bag | @hyunah_aa/Instagram

The bag HyunA wore is called the “Cabas Monogram Tote Bag XS” in Blue Mountain, which costs ₩198,000 KRW (about $152 USD).

The Cabas Monogram Tote Bag XS in Blue Mountain | ROSA.K Official Website

She also wore the same bag in Cream Butter!


The First Lady styled her ROSA.K bag with formal outfits as she carried the bag with her to events with the President. Her look was timeless and classy…

| Newsis
| Yonhap News

…whereas HyunA had a “hip” look. She wore the bags in different styles: a casual and cute outfit with braids and green shorts and a sexy outfit with see-through black tights and a denim jacket and shoes.


Both HyunA and the First Lady rocked their ROSA.K bags in their own ways—which look do you prefer?

Source: Wikitree, @hyunah_aa/Instagram and ROSA.K

Same Fit, Different Vibes