After KBS deemed the song unsuitable for broadcast, EXID has become the latest in a long line of K-Pop groups whose singles have been banned from TV.
According to the deliberation committee, the track “DDD” was cited not suitable for broadcast for its use of profanity and vulgar expressions in its lyrics.
Censors found the part of EXID’s song where they say “shhh” especially problematic for its close resemblance to the English word “shit.”
In order for the song to be deemed suitable for broadcast, EXID would also have to regulate their provocative choreography and body exposure.
Banana Culture Entertainment stated they will correct the lyrics in question and have already requested a reconsideration.
This isn’t the first time big names in K-Pop have gotten in trouble for fleeting “offensive” lyrics or problematic choreography:
NCT 127’s “Cherry Bomb”
PSY’s “I Luv It”
Gain’s “Paradise Lost”
HyunA’s “Bubble Pop”
Dal Shabet’s “Joker” and STELLAR’s “Marionette”