Jessica’s Fashion Brand Featured On SM Entertainment’s Website

Jessica teamed up with this rising talent and ended up on SM Entertainment’s model page!

When SM Entertainment‘s partner and model management agency ESteem Entertainment‘s rising talent Irene Kim collaborated with former Girls’ Generation member Jessica’s brand BLANC & ECLARE in the creation of the capsule collection “Love is Good”, SM Entertainment featured the story on its website.

Jessica is, aside from K-Pop goddess, also a successful creative director for the fashion brand BLANC & ECLARE.


The feature shared that model Irene Kim worked hand-in-hand with Jessica, who also contributed to the production planning and designing as the brand’s creative director.


Irene Kim, who had been a fan of BLANC & ECLARE, looked forward to working with Jessica and her brand.

“I have always been interested in BLANC & ECLARE, so I decided to collaborate with the brand.” — Irene Kim


Irene Kim’s “Love is Good” collection is unique and fun, but with BLANC & ECLARE’s modern classic charm.


The teaser for the collection’s launch shows Irene Kim and Jessica working closely together and fans are going wild for this “perfect collaboration”.

Source: SM Town