KARD’s Jiwoo Explains Why It’s Hard For Co-Ed Groups To Have Comebacks

She reveals why comebacks are so difficult.

Recently, KARD confirmed that they’re slated for a September comeback with their second digital single “Dumb Litty.” The song is said to be produced by KARD member BM.

Many people commented that it has been a while since the group promoted, with their last comeback “Bomb Bomb” having been released five months ago. Fans of the group have resurfaced a past live stream member Jiwoo did that gave insight as to why co-ed groups have difficulties with a comeback.

She reveals that producers generally write songs for one-gender groups. This means that most producers will make songs that are specifically for girl groups or boy groups. If not, then they will create music for duets or soloists.

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Since there aren’t many co-ed groups in K-Pop, producers typically don’t make music for mixed-gendered groups. Because of this, KARD usually has to request songs to be written for them.

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KARD’s issue is that since songs aren’t readily available for co-ed groups, they can’t pick from available samples music or guides as other groups do. Fans believe this is why BM took thing into his own hands and produced their next track.

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Many hope that more producers create music for co-ed groups, saying that it might help more groups like KARD debut.

Source: Vlive
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