The K-Pop Group Britain Loves Most, According To Korean Survey

In the recent surge of Korean cultural exports making their way across the globe, one K-Pop group has distinctly caught the eye and ears of the British public. The group is none other than SM Entertainment‘s gem, Red Velvet.

The news comes from a comprehensive survey of 2000 adults commissioned by KIA revealing Britain’s top 10 favorite Korean exports, with the girl group standing as the K-Pop favorite amidst a list dominated by cinematic and culinary delights.

irene pandora — Red Velvet’s leader, Irene, promoting “Pandora” | *Pandora*

Known for their versatile music and dynamic performances, Red Velvet have carved a unique niche for themselves with hits that span across a variety of genres, from pop and R&B to electronic and hip hop. Their distinctive concept of “Red” and “Velvet” sides showcases the members’ ability to deliver both vibrant, upbeat tracks and smooth, sultry ballads — appealing to a wide range of music lovers.

While it may come as a shock to some, Red Velvet’s soaring popularity in Britain was made evident last year when they successfully sold out Wembley Arena in London as part of their R to V tour. Not only was the concert sold out, but multiple reviewers had nothing but the best words to say about the group and their performances.

Red Velvet have long been considered a formidable presence on the international music stage, not just in South Korea — where they are now used to topping the charts. The group’s ability to connect with audiences beyond the language barrier through their vibrant performances and much-loved music has played a key role in achieving this feat.

The girl group’s inclusion — alongside other prominent Korean exports like the globally acclaimed TV show Squid Game, the Oscar-winning film Parasite, and sports icons Son Heung Min and Park Ji Sung — speaks volumes about the diverse impact of Korean culture in Britain. From the cinematic excellence of Train to Busan to the culinary favorites such as Korean fried chicken, BBQ, kimchi, and bibimbap, the survey highlighted the British public’s growing fascination and appreciation for Korean culture in its many forms.

rv-joy-seulgi-yeri — | *SM Entertainment*

However, Red Velvet’s position in this list is particularly noteworthy as they are the sole representatives of the K-Pop genre. Their success in selling out a venue as iconic as the Wembley Arena is a testament to their growing international fanbase despite having already enjoyed nearly 10 years together — they show no signs of slowing down.