Why Netizens Believe LE SSERAFIM Eunchae's New Brand Endorsement Is A Breath Of Fresh Air In K-Pop

Good news for fans of LE SSERAFIM—youngest member Eunchae is the newest ambassador of clothing brand KIRSH!

The Korean streetwear brand recently unveiled photos of the K-Pop idol on their social media pages and website.

She followed suit, posting behind-the-scenes pictures on her personal Instagram account.

Netizens who viewed the photoshoot felt it was a breath of fresh air in the K-Pop industry because of one simple reason—Eunchae is wearing youthful clothing. They argued that many young idols nowadays are being given outfits that were made for older, more mature women.

Born in 2006, the 16-year-old singer is a blossoming teenager, which is why fans were happy to see her endorsing a “refreshing” and age-appropriate brand.

The outfits she was given match the stage of life she is currently in. People wrote comments like, “She fits this perfectly,” “Seriously a perfect match,” and “I’m happy she got this deal with a brand that really fits her image.”