Netizens Are In Awe After Revisiting The History Of Etude House Models

From 1999 to today, their visuals are unreal:

Etude House is a makeup cosmetics brand that has become famous the world over for its products. Through the years, they not only wowed fans with their products they also shone brightly with their ad campaigns featuring top stars like Red Velvet and Park Shin Hye. Very recently, netizens have been taking a look back at the history of these Etude House models and are in complete awe.


Originally established in 1966, it wasn’t until 1999 that Etude House welcomed its first official model, actress Jeon Ji Hyun. Although you might know her better as Cheon Song Yi from My Love From Another Star or Shim Cheong from Legend Of The Blue Sea, she dazzled as a model from 1999 to 2000.


In 2000, the official model changed from Jeon Ji Hyun to the biggest girl groups, S.E.S! The powerful trio certainly was the perfect choice since many people looked up to them.


Following in S.E.S’s footsteps came someone that surprised a lot of netizens. In 2001, Song Hye Kyo stepped up to model for the company and looked absolutely amazing! Song Hye Kyo also became one of the longest-running models as she modeled from 2001 to 2006!


After Song Hye Kyo’s longtime modeling, Go Ara took over for her in 2006 and showed off her own stunning beauty.

Jang Geun Seok modeled at the same time as Go Ara!


Park Shin Hye was the next to step in during 2009, leaving many fans feeling very breathless with her stunning visuals.

Lee Min Ho also modeled for the company during this time.


It wasn’t until 2010, that Etude House had another K-Pop idol take the reigns…or we guess idols since it was the one and only 2NE1! As expected, 2NE1 totally crushed it as models just like they did on stage!


Sandara Park continued on as a model from 2011 to 2012 and made fans feel incredibly attacked with her strong visuals.


Then Sulli


And Krystal took over from 2013 to 2014…

SHINee were also models during this time!


Before Krystal continued to stun fans until the end of 2017.


Until we come to the group that is currently representing the cosmetic company, Red Velvet!


As netizens took a look back at all the models who represented the brand, they couldn’t help but be stunned by each and every one of them. With so many outstanding visuals, it’s not hard to see why!

Kim Do A hasn’t been introduced as an official model for the company but she has been modeling for them since 2019.