Why BTS Fans Are Taking Out Full-Page Newspaper Ads And Sending Flower Wreaths To HYBE

“We support BTS, not HYBE.”
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Koreaboo

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

The BTS fandom wants HYBE to properly take action against “false news and rumors” concerning BTS. So, they are making their voices heard in more ways than one.

Wreaths of flowers were delivered to the headquarters of HYBE, the parent company of their label, BIGHIT MUSIC, in Yongsan District, central Seoul on Thursday. It was not meant as a kind gesture as it may appear initially.

Flower wreaths are commonly sent to offer condolence in South Korea, and protestors will also utilize them when opposing an organization with the indications of “death.” So, these wreaths of flowers also contained ARMYs’ messages denouncing HYBE.

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| Korea JoongAng Daily
  • “Congratulations on becoming known as the industry’s most incompetent agency.”
  • “Why aren’t you replying to the demand for an official statement? Sending this in case you’re dead.”
  • “When in need, it’s our darling BTS. But when in disadvantage, they’re just human shields.”
  • “HYBE’s business management skills – declared dead.”

Likewise, ARMYs also took out full-page advertisements in Korean newspapers, stating, “We support BTS, not HYBE.” Many BTS fans believe HYBE founder and Chairman Bang Si Hyuk (also known as Bang PD or Hitman Bang) and CEO Park Ji Won are using the K-Pop group as “shields” to protect themselves from increasing criticism. ARMYs are demanding that they refrain from using BTS in “media manipulation” while requesting their label protect BTS against defamation by taking legal action against such attacks.

There is no reason for an agency if it does not protect its artists. Should the agency not fulfill its most basic duty defending its artists, it could become a credible reason [for the artist] to terminate its contract.

โ€” ARMY

A letter condemning HYBE was published as full-page advertisement in the daily newspaper Joongang Ilbo, an affiliate of the Korea JoongAng Daily. The ad was paid for by ARMY, BTS's fans.[JOONGANG ILBO]
“A letter condemning HYBE was published as a full-page advertisement in the daily newspaper Joongang Ilbo, an affiliate of the Korea JoongAng Daily. The ad was paid for by ARMY, BTS’s fans.” | JOONGANG ILBO
The letter, published in Korean newspapers, was signed by “BTS fans, ARMY.” This and the flower wreath delivery were organized by @blessyouhybe on X (formerly Twitter). According to Money Today, over 500 ARMYs collected โ‚ฉ31.4 million KRW (about $23,000 USD) to make this project happen.

Another group of ARMYs sent trucks with LED screens to HYBE headquarters on Thursday. This, too, was in protest of HYBE.

HYBE has come under fire recently as the company is in an ongoing feud with ADOR CEO Min Hee Jin. During this time, netizens have accused BIGHIT MUSIC of rigging music sales, linking the label and BTS to meditation company Dahn World (widely speculated to be a cult), etc. BIGHIT MUSIC has denied these claims and recently taken action regarding defaming its artists. Read more below.

BIGHIT MUSIC Addresses Alleged Cult Association And Other Accusations Relating To BTS

Source: Korea JoongAng Daily

HYBE vs. ADOR CEO Min Hee Jin

NewJeans’ Minji Consoles Fans Amidst HYBE And ADOR’s Feud

Fans Discuss The Possibility Of NewJeans And Min Hee Jin Joining SM Entertainment

Why NewJeansโ€™ โ€œLong Hiatusโ€ Is Worrying, According To Industry Expert

HYBE Accuses Min Hee Jin Of Mistreating Female ADOR Employees

See the entire timeline (162)

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