Legendary Artist Goes All Out And Praises SM Entertainment
Recently, an artist went viral for praising SM Entertainment for a successful album release.
Singer BoA, who is preparing to release her 11th full-length album, Crazier, posted about her new album online.

“When MZ and Gen Z staff members meet to bother a 25-year-old singer, an amazing synergy will be formed! If an artist, who is barely an MZ, listens to their staff well, great work will be made! I cannot keep up with their unique ideas!
This album is really well-made. I am so excited to see the final outcome of all our efforts. Thank you to all the staff members! ONE center is number one! I will continue to be a hard-working director Kwon.”
— BoA
Fans were also impressed with this album’s concept and style. The “804” on the cover also stood for name BoA.

Fans also appreciated that they remembered that her name used to be written with an asterisk at the end, so they paid homage to it by adding the degree sign at the end of “804.”

Overall, the timetable and highlight medley photos and designs received much praise online.


Fans also loved the various styles for the concept photos from rock chic…




…innocent bliss…


….and even geek chic vibes!




Netizens agreed they had never seen SM working this hard for BoA’s album.


- “She looks so pretty in the photos of her lying down.”
- “Wow, SM? It’s the first time seeing them working so hard for BoA.”
- “Please listen to the highlight medley, it’s so good.”
- “SM is the standard.”
- “So good.”
- “They’re doing a good job, so jealous.”