ENHYPEN’s “Artist-Made” Goods Trigger Scathing Reactions
ENHYPEN‘s recent merchandise is leaving netizens stunned.
The Artist-Made Collection features merch designed by the artists themselves. Previously, BTS and SEVENTEEN have released their own Artist-Made Collections.
However, as ENHYPEN has also made their own goods, netizens are not happy.
Many of the pieces are criticized for being overvalued including Heeseung‘s badge collection, priced at 49,000 KRW ($35 USD). At the other end of the spectrum, prices reach as high as 192,000 KRW ($137 USD) for Ni-Ki‘s jacket.
For example, this tumbler sells for $14 USD at Walmart and as low as $9 on other sites. However, a similar product as part of Jake‘s merch sells for 49,000 KRW ($35 USD).
Additionally, Sunghoon‘s keychain that is currently facing controversy for its similarity to TXT Yeonjun‘s keychain is priced at 59,000 KRW ($42 USD).
With the additional controversy, BELIFT Lab has been accused of creating thoughtless merch for ENHYPEN on multiple occasions.
ENHYPEN’s Controversial “Ugly” Merch Sparks Explosive Reactions
Netizens argue that the price point for many of the goods is significantly higher than the product is worth.
- “That’s so damn shady.”
- “Isn’t it way too expensive…?”
- “This needs to get more attention so that company, BELIFT Lab, really gets what they deserve.”
- “Overall, it’s just way too overpriced…”
- “Why is it so expensive?”
